An enormous amount of advertisers publishes their announcements in Google, the unique safe way to arrive massively at target of clients. In fact, more and more sites choose to place campaigns of announcements in Google. In fact, the global investment of the companies has been increased 7,6% during the last year, and esteem that, for example, for the region of Latin America, the investment in announcements in Google will grow an annual 33% during next the five years. Then, we can conclude that, no matter how hard is a service payment, the competition is enormous. Any advertiser will compete with other advertisers of his same category, his competitors, and its presence in you rule of publication that will be superposed, will cause that this determines to a large extent its luck in this activity. A clear example of this is how the presence of the competition determines the price by click, that the same user can fix. An election mistaken in this sense can bury to the advertiser in a rubbish mountain. Whatever it has tried to put rules of announcements in Google, it can see that, evidently, it is necessary to form a series of parameters, already within the same Control Panel of Google, each one of as it will have a direct interference in the final result of the campaign.

Crossroads appear then. To continue failing, or to pay to an agency that administers our campaigns to us of announcements in Google? No of the two options serves. In many occasions, in the majority of the cases, in fact, the campaigns of announcements in Google are the fire that the life feeds on the page Web. If it were done without them, surely the aim would arrive from the site. But, simultaneously, they do not fulfill the generated expectations, taking the activity online to a simple level of survival. Then, to get used to losing is not an option. The other alternative is to pay to a marketing agency online.

But this way has many points against. For example, the site control is put into the hands of third parties. Secondly, never we will know too much in depth how it is the final result of our campaign. This notion not simply it comes off the amount of sales online, more evident figure, but never we will know if, for example, if we changed something, the levels of sales would not go off. The agency simply will be satisfied with saying the campaign is a success, its sales have raised to a 3% . How we know that, by the same money, we could not have raised our sales in a 30%, for example? Hgalo same you. It trusts Dominating Google Adwords to form his campaigns of announcements in Google.

In those countries, like for example the United States of North America, Canada, and the countries of the European Community that have solid Constitutions, their divergent governments have developed " project-of-pas" conceived from a political vision, influenced this one by the different ideological currents from those who have assumed the First Magistrature and/or the congressional control of the Assembly, the Congress, the Dune or since the representation of the popular will is organized. The Constitutions of those countries, to contrapelo of " bolivariana" , that it is an excessively prescribed Constitution, they are stable and permanent a frame referential that they require of a special and complex procedure for his future reform; that is to say, the procedures for the creation, reform or addition of the constitutional laws is different and more complex than those than they require the statutory laws and the ordinary ones. One is Constitutions agreed from the consensus. It does not grant them to nobody in unilateral form, nor imposes group or political conglomerate either some because then they would lack a legitimacy frame. These constitutions are multilateral and therefore, they are contractual and it says that they leave from the Theory of the Social Pact. From them, and within their legal ordering, they have designed throughout history different " project-of-pas" , whose more well-known diversity we can observe in its foreign policies, or of international relations with other States and Governments. The most evident and sample has representative it in different and cuasi antagonistic " project-of-pas" of the two administrations of George W. Bush against " project-of-pas" of the Obama administration, and both projects so different from the one of the Clinton administration, although all framed within the Constitution of the United States of North America, that has a data previous to the restoration of our Post of captain-general. I agree with You in an affirmation: Just by to fulfill the Laws is sufficient so that all we pruned to reach the greater possible material and spiritual well-being.