An enormous amount of advertisers publishes their announcements in Google, the unique safe way to arrive massively at target of clients. In fact, more and more sites choose to place campaigns of announcements in Google. In fact, the global investment of the companies has been increased 7,6% during the last year, and esteem that, for example, for the region of Latin America, the investment in announcements in Google will grow an annual 33% during next the five years. Then, we can conclude that, no matter how hard is a service payment, the competition is enormous. Any advertiser will compete with other advertisers of his same category, his competitors, and its presence in you rule of publication that will be superposed, will cause that this determines to a large extent its luck in this activity. A clear example of this is how the presence of the competition determines the price by click, that the same user can fix. An election mistaken in this sense can bury to the advertiser in a rubbish mountain. Whatever it has tried to put rules of announcements in Google, it can see that, evidently, it is necessary to form a series of parameters, already within the same Control Panel of Google, each one of as it will have a direct interference in the final result of the campaign.

Crossroads appear then. To continue failing, or to pay to an agency that administers our campaigns to us of announcements in Google? No of the two options serves. In many occasions, in the majority of the cases, in fact, the campaigns of announcements in Google are the fire that the life feeds on the page Web. If it were done without them, surely the aim would arrive from the site. But, simultaneously, they do not fulfill the generated expectations, taking the activity online to a simple level of survival. Then, to get used to losing is not an option. The other alternative is to pay to a marketing agency online.

But this way has many points against. For example, the site control is put into the hands of third parties. Secondly, never we will know too much in depth how it is the final result of our campaign. This notion not simply it comes off the amount of sales online, more evident figure, but never we will know if, for example, if we changed something, the levels of sales would not go off. The agency simply will be satisfied with saying the campaign is a success, its sales have raised to a 3% . How we know that, by the same money, we could not have raised our sales in a 30%, for example? Hgalo same you. It trusts Dominating Google Adwords to form his campaigns of announcements in Google.