I call office to him but it can be a single person: he, or it, is her own company. This one type on watch extremely is specialized. Much people do not know her characteristics mainly, but the important solutions and benefits that she can offer to an endless number of other businesses. Their main clients are the publishing companies, although also educative and cultural institutions, nonlucrative organizations and independent authors. He does not have much presence in the deprived initiative, or at least not of a constant way.

Nevertheless in this sector there are important opportunities: frequently they have more liquidity than the cultural projects and perhaps they demand more concise, brief, but constant works. Which is the kind of problems that faces the publishing design at present? Many of their problems derive from the loss of value of this office. Because? We see two aspects: The text processor in the computer has replaced the publishing design. Since the same person whom the information catches can give some presentable format to the document. The electronic publishings have reduced the necessity to print materials.

In many cases it is enough with sending a file in format pdf. But an interesting question would be What has not been able to replace this type of solutions? To obtain a better understanding of text constructed with a hierarchial structuring criterion based on the typography and other resources that only a designer of this type can contribute. In addition he adds aesthetic to the work which not only aid to that he is more legible, also he contributes a unique and memorable experience to the own reading. In order to find new opportunities at the market it is necessary to recognize that these prospectuses do not know these possibilities. The effort of this type of designers would have to focus in presenting and to show those benefits. What strategy could be implemented? Web site with a catalogue in line of the projects developed by the design office, so that the client-prospectus can in detail review the works carried out. The ideal will be that this catalogue comes accompanied from an explanatory text with the objectives wished initially and a balance of the obtained results, emphasizing, I insist, in the benefits obtained by the client. Some focused practical articles to the advantages that the publishing design can to contribute. Probably a unballastable file with a useful guide in the form of tips or advice for the purposes of " educar" to our clients, captive as as much potential. To give ideas them and to generate the necessity. In summary, these procedures will be constructing visibility, credibility and positioning of the office in that market. Continuous promotion of a professional and unique service to a significantly low cost. We will continue analyzing other cases. Original author and source of the article.