Affiliate Marketing is one of the proponents of electronic commerce which in theory, allows different parts on the Internet benefit from it somehow. But this brings us to the question does the Marketing Affiliate really benefits to the consumer?Although this type of Marketing program can benefit to the final consumer, the question is whether it is really so or not. The analysis is still under our criteria and probably will remain so for some time.In my opinion, the answer to the question is that Yes it benefits, because in the network there are very good quality products and consumers are being favored with the acquisition of abundant material and good information. But what is also clear is that people still buy products from companies large and consolidated in the market, by a matter of confidence since they still fear to buy things on the net, for the bad products that are offered. But again we return to ask us, this alternative that helps consumers? The Affiliate Marketing provides more options and ways so that people can discover products and services that are relevant to their needs and desires, since there will be many people offering products and therefore consumers will have a range of possibilities to choose.

If you visit a web site for information on a specific topic, a book that was unknown before will be in it for example. The person then will decide if this is your taste and attention, will visit the page where is the book for sale and will buy it, so it will benefit in their search. In this example, the consumer has been helped. He had a problem, which was the need for information. He visited a web site to obtain the same and she became this book. However is there disadvantage for commercialization through the Affiliate Marketing?The disadvantage looming for this type of Marketing is that it is gradually becoming a very saturated field. This means that thousands or even millions of web pages are competing for visitors only with the hope of getting visitors, following a link and generating a sale.Then, the result is that in reality it may be harder for consumers to find what you are really looking for, because their searches on the Internet are being directed to pages that really don’t offer any benefit at all.The person seeking valuable information, won’t get it so easily, because there are so many Web pages which will not necessarily be a valid source of information, also they only serve to confuse and frustrate consumers generally do not buy the right product. In short, we must do so that the consumer is satisfied? Need to be considered to stand out from the rest offering products that are quality and offer people results to their problems. For this we will have to have a website with lots of content and information to give people and generate that confidence and tranquility that require to be able to purchase a product. Just so we can feel presence on the Web and at the same time satisfy the customer in their requirements.