It is very common that often efforts to achieve a good ranking in the search engines do not surrender the coveted effects. Then manifests the necessity of thinking in any plan to give new life to the site, and thus achieve a better penetration in the cherished target. Recall that Google favors the new information, and constantly seeks quality in the information provided to users. Therefore, it is sometimes necessary to perform an evaluation of the performance of the site, to define what are the best strategies in terms of making changes on the page. Here are some suggestions that can guide us in relation to the detection of deficit aspects in carrying out our page, that make us lose traffic, and not get to achieve the full potential of our investment in the development of the online channel. Little text. To achieve better indexing, it is necessary that each page has at least 300 words of text, optimized and highly relevant. Noteworthy texts in graphic format not only do not contribute to the indexing that usually contribute to charging times.
Therefore, we recommend renew first of all content on the site, and remove signs with graphic format, replacing them with text. And if they are important, use markers that tell you to Google that we put there is important. Consider adding a blog or a section of articles to populate your website relevant text. The addition of a blog, if it is updated periodically, give you tons of fresh and relevant text that will make Google adore your web site, and this worship will be translated, without any doubt, in many new visitors. Problems of navigability. On many occasions, who designed the page believes that it is very simple to navigate through it. But the important thing is what the users think of that page. It should, then, examine the navigability of the site, and try to optimize it.