With the advent of the digital age, many thought that you advances such as e-mail, FTP, VoIP, PDF, USB flash drives and portable hard disks of high capacity storage would end announcing the end of the printer, however, reaches the so acclaimed paperless office never become a reality. Of course it is very handy to be able to view documents on cell phones and PDA for those with a limited ability to transfer. Also, electronic books and journals online are very useful for those people who have flowed to digital communication access. Ultimately, people prefer to go to the safe. Read a printed newspaper is a much more satisfying experience that scroll across the screen of the mobile computer.
Similarly, a brochure that is delivered to a potential customer that if this receives it through an e-mail message will have more impact. In reality, the factor that could represent the end of the printer could have been the World Wide Web. The simplicity with which you could share documents with people around the world reduced the need to use the fax or traditional mail. Now that e-mail is one of the main forms of communication, like newspapers and books, people prefer to read printed publications where possible. Less tired at the sight and is accessible to all, not only for those who work with a laptop or PDA.
In addition, the printout may be with each other anywhere to read in free moments. However, not everything is related internal emails. The majority of companies still have the need with printed material also communicate with their customers. Outsourcing of print jobs to commercial printers can be very expensive and, in cases of emergency work, the time that it takes to contact with the company can be counterproductive. This is why most of modern business have at least one good quality printer at the local level, for those occasions where a PDF and an e-mail fail the same effect that a tangible copy. The quality of a number of high-quality laser printers allows that companies do not subcontract any print job. With a print resolution of up to 1200 1200 dpi, a rate of page per minute (PPM) of 40 and a capacity of 2100 sheets, tray 5, a single printer can perform a high volume of high quality printing. Likewise, several believe that the printed document allows a more participatory approach to work the computer. The paper can be bent, transporting, and write, and can also be a brainstorm. This can also be done on the computer, but until the machine is switched on and opens the document, the ideas already were. With the increase of marketing media online, there is no doubt that digitisation sends in the current business environment, but that does not mean the end of traditional marketing. At the moment, it seems that they can co-exist in peace, with laser printers in the local complementing established and emerging digital formats that help it flow the communication between several companies.