Hits simply means the number of information requests received from the server. Just think about that each time someone clicks on your page, you can simply equate to the number of hits, and you'll get an idea of how inflated this figure. For example, if your homepage has 15 hits, the server records this as 15 hits, whereas in reality it could be (and in most cases it is true) on the inspection of one visitor per page on your site (updated in the browser, he returned home, etc.). As you can see shows are not useful when analyzing the traffic. The goal is to competently using statistics to analyze traffic to find out how well or poorly your site is working for the visitors.
One way to determine this figure is the analysis of traffic in the key of the amount of time in average visitors spend on your site. If the time spent on the page is small (less than a minute), as a rule, you should consider if there are problems. The task now is to specify and to find out what the problem. An analysis of internet traffic. Hidden problems as an option – it is quite possible that the selected key words correctly oriented to the main content of page.
Another commonly observed pattern – absolutely awkward navigation on the site and the user just have not found what expected. Ugly design can also affect the immediate care of the visitor. Another important indicator is the same download speed of your entire page with the necessary information to the visitor.