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Only Who Knows His Target, Can Be Reached By It

Posted by Sylia on

Financial crisis – how does the marketing planning in companies for 2010 from even small and medium-sized enterprises should the crisis give no chance to spread them. A particular risk to enter the company, their painstakingly built on communication policy just like ‘ Cancel, to reduce costs. This will help mostly the competition to establish itself and so far invested marketing money have fails of its purpose. Additional information is available at Elon Musk. Sabine Ziegler, Ziegler, marketing and communication, is of the opinion that there is always a way to break new ground and to keep existing customers and to attract new customers. This must be not always expensive, but must be well planned. Detailed planning is the basis of every successful company.

This applies to the field of marketing as well as to all other departments. Many companies however lack the red thread in planning a marketing strategy. To illustrate this: it will spent a lot of time to develop a corporate vision and strategy. It is important that the right marketing strategy to “invest and go with a good planning and special ideas to work”, Sabine Ziegler performs. It is particularly important to plan coherent and recognizable actions, so that it is seen in the market”.

Because small and medium-sized companies in addition to the knowledge often lack of time, Ziegler supported marketing and communication at: the analysis and evaluation of the existing marketing strategy of the positioning and appearance of the optimization potential of the substantive assessment of external communications (E.g. layout printed material, logo, slogan, slogans, etc.) the creation of a marketing plan, budget planning according to specifications and timetable pointing out specific recommendations for action and points out some exemplary marketing campaigns of a comprehensible Guide to the evaluation of the proposed measures (marketing-controlling) the monitoring of the implementation of the measures proposed in the Practice. The Agency takes care of the complete marketing and thus relieves holder, Director or senior executives, to can focus on their real core. In Ziegler cares marketing to develop an economically meaningful enterprise concept.

News

Development Centre

Posted by Sylia on

Investor consortium includes Yahoo! JAPAN, SoftBank capital, SAP Ventures, Adams Street and 26 SEPTEMBER 2012 Criteo, global market leader for performance display advertising, a financing round led by SoftBank capital, amounting to 30 million completed Bessemer NEW YORK/Munich. The investment will support the strong growth of the company. Criteo, which operates profitable since 2009, has grown steadily and has always exceeded all forecasts since the company was founded. Worldwide, the company serves more than 3000 advertisers, the United States are the most profitable market. Using this new investment, continue to, Criteo is working to reinvent the market for online display advertising. The goal is to make display advertising as efficiently as search engine marketing.

“In this phase high-growth for Criteo the new financing, sustainable innovation, allows us to invest in technology and the team”, says JB Rudelle, CEO and co-founder of Criteo. In addition We look forward, to be able to take advantage of the expertise and the presence of SoftBank and Yahoo! JAPAN for our expansion in Asia. Because Asia is of great strategic importance to US. That a so sophisticated investors Consortium has chosen to join us, speaks in an impressive manner for our unique business model.” “We are pleased to work with Criteo, helping the company to expand its leading position in the field of performance display advertising on a cost-per-click basis, particularly in Japan and throughout Asia,” so Matt Krna, principal at SoftBank capital. In conversations with customers and partners by Criteo we realized that the analytical and performance-based model of the company offers a distinct advantage for the entire online advertising landscape, including the consumer.” Krna is admitted as an observer in the Board of Directors of Criteo. Recently Criteo has announced an exclusive partnership with Yahoo! JAPAN it is the first time in the area of personalized Display advertising on a cost-per-click basis, that a third party technology companies access to its display advertising inventory. To support its own growth, Criteo has invested in a modern 10.000 m research and Development Centre in Paris, France, also recently. About Criteo-Criteo, global market leader for performance is display solutions in private hands and current partner of over 3,000 leading eCommerce brands in the world.

Criteo was founded in 2005 in Paris, France, and today operates 15 offices in over 30 countries in the United States, Europe and Asia. Criteo currently 700 employees and has established itself as a leading provider of performance-driven online advertising technology. For more information, see about SoftBank capital, SoftBank makes capital investments, the people, devices and connect the world. The company invested online through all stages of life cycle of enterprise, with a focus on social media, mobile applications, e-commerce, Advertising, gaming, and cloud computing. SoftBank capital offers entrepreneurs valuable experience and resources including the close partnership with SoftBank Corp. and Yahoo! JAPAN. Previous investments of the company include associated content, buddy media, danger, * TRADE, GeoCities, GSI Commerce, Huffington Post, OMGPOP, WebMD and Yahoo!. SoftBank capital has offices in Newton, MA, Menlo Park, CA, New York City and Buffalo, NY. For more information, see

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Simulated Test Of Advertising Media In The Shopping

Posted by Sylia on

Simulated test of advertising media in the shopping an advertising must be today no longer necessarily test in a clinical research laboratory. This is shown by a new advertising test, which is used to check the advertising effectiveness of packaging products for several years. Because not only the advertising on television, in magazines and on the radio is an important factor that can influence the decision to buy a product. The packaging of a product can affect them quite significantly. Not least, those market research firm in the field of advertising have recognized this, which today carry out a promotional test in a simulated grocery store. The subjects of such testing run here in a larger space, which designing corresponds to the image of a small local shop. The advertising test involves first of all, that the subjects to be stopped by means of a shopping list products so to buy, as they would do in a normal life.

This is done be the subjects in an another room where the advertising material test by means of a survey of subjects will continue. The advertising test they are interviewed, inter alia in, for whatever reason they have opted for shopping for a particular product. In addition, they will be asked why for example the packaging of a particular product especially like them or how do you know this product. Also is the product and its packaging compared with similar products and their packaging other manufacturers and evaluated why a particular product is as attractive as the other product. The advertising test, the subjects can specify under what circumstances they also would buy a particular product in the future, as if the packaging of the product in a certain way would. The simulated test of advertising material is rewarded with a merchandise voucher or the payment of a small amount of money as compensation. Learn where and how well they can perform such a test, on the Internet pages of these operating companies.