History XX Camel cigarettes were originally made by mixing tobacco for them to have a mild flavor in contrast to brands that were considered much stronger at that time. This snuff was promoted before its official launch by a careful advertising campaign that consisted of “word games” indicating simply that “The Camels are coming” ( “come the camels,” is a pun on an old Scottish folk song that says “… The Campbell’s coming,” Campbell for changing the term Camel, camel in English). This marketing style was a prototype to influence public opinion regarding the U.S. entry into World War I, and later in the second. Another promotion strategy was the use of a Circus camel, ‘Old Joe’, which was driven through the city to distribute free cigarettes. They used to “Old Joe” as a model for the camel that appears in the original package.The motto of the brand was used for decades “would walk a mile for a Camel!”. The most famous type of this snuff brand is the soft pack regular variety, unfiltered, which is still manufactured. Others including Reebok, offer their opinions as well. The regular variety reached its highest recognition thanks to celebrities such as news broadcaster Edward R. Murrow, who smoked up to four packs of Camels a day, making Camel cigarettes his trademark. In late 1987, RJR created Joe Camel as the mascot for the brand. In 1991, the American Medical Association published a report stating that children ages 5 to 6 more easily recognize Joe Camel than Mickey Mouse, Fred Flintstone, Bugs Bunny or even Barbie. This led the association to ask RJR to finalize the Joe Camel campaign. RJR declined, but further appeals followed in 1993 and 1994.On 10 July 1997, the Joe Camel campaign was retired and replaced by a more adult campaign which met the desires of most twentysomethings know or, in the case of female buyers, become beautiful and exotic women as used in the campaign, with pictures and clothing typical of the 1930s. In Europe, Camel is also a brand of rolling paper and snuff. The annual report of the European Union, Camel remains among the top 20 brands of snuff and cigarette paper, also extending its sales annually in South and East ofthe European Union. In 2005, Camel made changes to the format of cigarettes, now printing the name of the brand in the cigarette paper and changing the color and design of the filter. That year also went on sale a new variety, the “Turkish Silver”, a softer version of varieties “Turkish Gold” and “Royal”. After consuming the cigarette, the printed text on paper is often still visible on the ashes.Winston-Salem, North Carolina, the city where RJR was founded, came to be nicknamed “Camel City” because of the enormous fame of the mark, yet with time, this name is obsolete. From 1972 to 1993, Camel was the primary sponsor of IMSA, called Camel GT between 1987 and 1991 sponsored the Lotus Formula 1 team in the nineties and the Honda team in AMA Superbike racing motorcycle. The Turkish snuff that is used in Camel cigarettes has a characteristic smell more than other brands when it burns, denser and toast.