Investor consortium includes Yahoo! JAPAN, SoftBank capital, SAP Ventures, Adams Street and 26 SEPTEMBER 2012 Criteo, global market leader for performance display advertising, a financing round led by SoftBank capital, amounting to 30 million completed Bessemer NEW YORK/Munich. The investment will support the strong growth of the company. Criteo, which operates profitable since 2009, has grown steadily and has always exceeded all forecasts since the company was founded. Worldwide, the company serves more than 3000 advertisers, the United States are the most profitable market. Using this new investment, continue to, Criteo is working to reinvent the market for online display advertising. The goal is to make display advertising as efficiently as search engine marketing.
“In this phase high-growth for Criteo the new financing, sustainable innovation, allows us to invest in technology and the team”, says JB Rudelle, CEO and co-founder of Criteo. In addition We look forward, to be able to take advantage of the expertise and the presence of SoftBank and Yahoo! JAPAN for our expansion in Asia. Because Asia is of great strategic importance to US. That a so sophisticated investors Consortium has chosen to join us, speaks in an impressive manner for our unique business model.” “We are pleased to work with Criteo, helping the company to expand its leading position in the field of performance display advertising on a cost-per-click basis, particularly in Japan and throughout Asia,” so Matt Krna, principal at SoftBank capital. In conversations with customers and partners by Criteo we realized that the analytical and performance-based model of the company offers a distinct advantage for the entire online advertising landscape, including the consumer.” Krna is admitted as an observer in the Board of Directors of Criteo. Recently Criteo has announced an exclusive partnership with Yahoo! JAPAN it is the first time in the area of personalized Display advertising on a cost-per-click basis, that a third party technology companies access to its display advertising inventory. To support its own growth, Criteo has invested in a modern 10.000 m research and Development Centre in Paris, France, also recently. About Criteo-Criteo, global market leader for performance is display solutions in private hands and current partner of over 3,000 leading eCommerce brands in the world.
Criteo was founded in 2005 in Paris, France, and today operates 15 offices in over 30 countries in the United States, Europe and Asia. Criteo currently 700 employees and has established itself as a leading provider of performance-driven online advertising technology. For more information, see about SoftBank capital, SoftBank makes capital investments, the people, devices and connect the world. The company invested online through all stages of life cycle of enterprise, with a focus on social media, mobile applications, e-commerce, Advertising, gaming, and cloud computing. SoftBank capital offers entrepreneurs valuable experience and resources including the close partnership with SoftBank Corp. and Yahoo! JAPAN. Previous investments of the company include associated content, buddy media, danger, * TRADE, GeoCities, GSI Commerce, Huffington Post, OMGPOP, WebMD and Yahoo!. SoftBank capital has offices in Newton, MA, Menlo Park, CA, New York City and Buffalo, NY. For more information, see