At the beginning of a real estate campaign is to formulate ameaningful strategy. It takes into account the receptivity of the targetgroups, the communicative behavior of the competition and the unique value ofthe property. Five phases are divided dramaturgy and content of communication.

1.Pre-sales phase

In the ideal case, we will not communicate until thebeginning of the sales work. Instead, communication should pave the way aheadand arouse interest. For projects or refurbishments can be already in theplanning phase, the acceptability of the product to be reviewed.

Communication, there are many occasions, for example Ideas and architecturalcompetitions, presentations and project presentations at trade shows. Withcontinuous press work is a positive public mood can be created. For a favorablepublic opinion is formed only by the provision of relevant information.

2.Phase of mass communication

The real estate product must strike. Otherwise it is notregistered in the market. All market participants, for example Real estateprofessionals, general public, neighbors and prospective tenants to theproperty noticed. This requires many interlocking activities. In this phase,the property is positioned, the image is formed.

The aim is to enable market participants to develop a feel for the product and distinguishit from competition objects.

3.Phase of the Dialogue Communication

A typical tenant can be of different brokers or owners sendsynopses or even researched on the Internet. He collects information about, for instance and wants to learn more about the individual propertiesmore closely in this Austin, Texas condo collection. This is the beginning ofthe dialogue. Now it is important that the information and satisfy a boundaryobject of competition is understandable.

4.Sales Phase

Agents or employees of the net sales and sales-now needeffective tools of communication. The action needs to wake up, have a realnovelty convey all the required facts and follow a common thread. The presentedbenefits of the property must accurately reflect the target audience needs. Theembassies of all the measures should build on each other and complement eachother.

Increase communication tools tailored to the salespeople whose motivation tomake more fun and are particularly effective at the end.

5.After-sales phase

After thedeal is before the deal. Especially in the real estate business. Is oftenmistakenly left off after full occupancy with the marketing. Customer care isthe lifeblood for a high tenant stability. Certainly, you want to make sure that everyone at the Barton Placecondos is happy.

Tenant binding instruments such as the tenant interviews, events, newslettersand personal dialogues provide continuous care to have problems coming to lightand make the bottom line for satisfied tenants.