Simulated Test Of Advertising Media In The Shopping
Simulated test of advertising media in the shopping an advertising must be today no longer necessarily test in a clinical research laboratory. This is shown by a new advertising test, which is used to check the advertising effectiveness of packaging products for several years. Because not only the advertising on television, in magazines and on the radio is an important factor that can influence the decision to buy a product. The packaging of a product can affect them quite significantly. Not least, those market research firm in the field of advertising have recognized this, which today carry out a promotional test in a simulated grocery store. The subjects of such testing run here in a larger space, which designing corresponds to the image of a small local shop. The advertising test involves first of all, that the subjects to be stopped by means of a shopping list products so to buy, as they would do in a normal life.
This is done be the subjects in an another room where the advertising material test by means of a survey of subjects will continue. The advertising test they are interviewed, inter alia in, for whatever reason they have opted for shopping for a particular product. In addition, they will be asked why for example the packaging of a particular product especially like them or how do you know this product. Also is the product and its packaging compared with similar products and their packaging other manufacturers and evaluated why a particular product is as attractive as the other product. The advertising test, the subjects can specify under what circumstances they also would buy a particular product in the future, as if the packaging of the product in a certain way would. The simulated test of advertising material is rewarded with a merchandise voucher or the payment of a small amount of money as compensation. Learn where and how well they can perform such a test, on the Internet pages of these operating companies.