Profitability of the Start-Ups is through cooperation with Gruner + expanded online marketers next year Frankfurt, July 22, 2008 to 1.7.2008 took over G + J EMS Mamiweb.de marketing, the largest online network for mothers and pregnant women in the German-speaking world. Mamiweb.de with ELTERN.de, G + J EMS now has two high-quality and high-coverage online quotes in the segment family and continues to expand its role as the quality leader in this area. And reinforced its dominance in the segment of women with the high proportion of women among the users of the two offers. The special received in May 2007 online interest network Mamiweb.de Mami Web GmbH in Frankfurt/Main is aimed at mothers and those who are planning to start a family. About a year after the start already 125,000 members of the free network are logged. The users visit Mamiweb.de recent posts on the subject of children, family and pregnancy, where the authors come from the membership and the editorial team of Mamiweb.de. The focus of Mamiweb.de lies on the information and experience exchange between the users: include questions to the community, the creation of photo albums or the exchange of images, switching free listings, the chat and the merger into regional or thematic groups. The clear profile of Mamiweb.de offers advertisers an effective platform for targeted advertising.
The embedded ads is understood by the users as part of the overall concept of information by Mamiweb.de. This added value-oriented advertising placement increases user acceptance and hence the advertising effect. In addition to the advertising options on Mamiweb.de and ELTERN.de, there are also combination packages for the two offers. Advertisers get so many options for dialogue with a target group increasingly in the network, according to recent market studies (the 2007 EIAA digital mums report) are 81 percent of German mothers with children aged from 0 to 18 years regularly on the Internet.