GraphicMails partnership with JanRain, this intelligence applications can be used in E-Mail newsletter. Bill Piwonka, Vice President of marketing at JanRain: The biggest benefit of JanRain engage is that our customers can offer their visitors the opportunity, via already existing social network for their website or email communication platform to log in or to register. More information is housed here: Robert Rubin. Studies show that 86% of consumers have already left a page in the registration process. 88% have admitted that they did already false information when registering (E.g. mickeymouse(at)donotemail(dot)de”, if they were asked about the email address). It turns out that the conversion rate for registration possibility increases up to 50% via social login, because users must specify any new information, which discourages many users.” Consumers resist more and more, for every domain which regularly visit them to maintain a different username and different password. For this reason, companies are diligently looking for opportunities, social networks to the register to use on their own sites. By means of a secure process, the so-called social login, social media profiles can be used to speed up registrations on pages all over the Web.
Barbara Ulmi, global marketing director at Amarok: successful communication, no matter what industry or via whatever channel means to know his customers. In digital marketing but it doesn’t happen often, that potential new contacts that are ready to fill out detailed application forms by hand. Relevant customer data thereby escape the company. The forms are often discouraging long and ultimately lost passwords. Now, the number of newsletter subscribers can be increased by offering applications via social networks.