Chain presided by Antonio Catalan, has just closed an agreement with American giant Marriott to conquer the urban segment. Through the agreement, the two companies will begin working together on a new brand called AC by Marriott, with which aspirated to conquer the category of 4 stars in Europe and Latin America. In this way, the 92 hotels that owns AC in Italy, Spain and Portugal will join the more than 3,400 hotels owned by Marriott in 70 countries, by hand of such well-known firms such as Ritz-Carlton, achieving a mutual benefit, since the American chain wanted to have more presence in Spain and the Spanish, will have access to a new market in the hands of Marriottalready this has a loyalty program with more than 33 million people, that they may benefit from the multiple hotels in the Spanish chain, like a Coruna Hotels, for example. This Alliance is the result of the crisis and of a real need by foreign chains that look like entering Spain, where luxury hotels sector is not as exploited as the holiday sector, very advanced sector, it is a great business opportunity. For this reason, this type of alliances or sales as the Tryp, of Sol Melia, at the hands of Wyndham, increasingly they are occurring. With this partnership, Marriott falls so squarely on the Spanish market with city hotels, business and luxury, where already had presence in the vacation market with hotels in Tenerife, Marbella or Hotel barcelona.. a>.